TASK: Come up with a social first, attention grabbing idea that re-introduces Gen Z/Millennials to Fruit Of The Loom.

INSIGHT: Artist like to be comfortable when they are in the studio.

IDEA: Rapping in my Fruit of the Loom | FOTL will partner with different rappers to create shared post on Instagram, showcasing how they like to dress comfortably in Fruit Of The Loom while in the studio.