TASK: Come up with an innovative Out Of Home idea for Oatly Oatmilk that uses the brand tone of voice in a way they haven’t done before.

INSIGHT: Cows don't only want us to eat chicken, but they want us to drink Oatly.

IDEA: Cows On Strike | Oatly will have Cows join the Chick-fil-A Cows on strike calling everyone to "Eat Chikin and Drink Oatly!"