TASK: Come up with an innovative idea/product that helps dogs get adopted.

INSIGHT: Now more than ever, many people are feeling anxious or struggling with mental health and Pets provide companionship, support, and help manage anxiety.

IDEA: DoggyDash| Pedigree will partner with Door Dash giving people the ability to have a dog of their choice dropped off for a few hours (A bag of pedigree dog food will be sent alongside). If you like the dog you can sign up to adopt.